Liverpool, Capital Of Culture for 2008

Liverpool: European Capital of Culture!

Posted by Stephen

I have been thinking a lot about my dissertation recently and I hope to highlight the importance of ensuring that a city is portrayed in a positive light. However, this research does not relate directly to Public Relations, and so it is arguable that there is a gap in research in order to investigate the ways in which PR strategies are initiated, developed and then implemented to an attempt to steer away any criticism.

This concept can be directly related to Liverpool as it was initially on a crest of a wave when it beat Newcastle to the title against all expectations, but within months the cracks in the Public Relations strategies began to demonstrate and element of uncertainty. For example: Plans for a futuristic building by Will Alsop, on the Mersey riverbank were dropped when the financial structure proved untenable. In addition, in June 2006, the Australian cabaret singer and festival director Robyn Archer, who had been hired on a six-figure salary, abruptly left her post and returned to Melbourne, having hardly been seen in the city.

Source : PR Through A Scouser’s Eyes
Author : : Lizzy
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